More carving, not just lettering, was what I wanted for this sign. The beads and sausages edging is classic. There are no rules on the ratio of beads to sausages. I used this arrangement to nicely fill the length of the edges. This edge decoration actually took about the same amount of time as the letter carving.
The edges were first beaded using a scratch stock, run once from the face surface, and again from the edge. That created a bead that runs around the corner of the edge. Or put another way, the bead is almost 3/4 of a round, not just a surface effect. Then, the carving commenced using only one gouge, one that fit the radius of the bead.
The lettering is my own hand drawn design, with the style of “Best” derived from signs used about century ago for shows, fairs and circuses.
Learning to cut this free from style of lettering is not difficult. Mary May published a Christmas Greeting lesson about carving a script style of lettering.